educational

Search Engine Cloaking

If you're a cloaker, you will most probably (95% sure) get caught, reported, banned, whatever. The real question is, is it worth the effort? Since people don't like to share their secrets, here are some tips that newbie cloakers can play around with, since they are general knowledge with a few edgy tips and tricks.

Remember, cloaking tools = scripts, methods, approaches, tactics. People who just use scripts and artificial page generation are bound to get banned or caught much quicker than someone who uses specific tactics for specific engines. Tactics like different keyword approaches, custom methods and scripts, and less greed for particular keywords, plus having SOME content on them, that isn't pure spammy crap - so that they can still definitely be categorized as regular sites if you removed the cloaking tools. Use these approaches and you will have your domains on the engines for many months to come.

To properly cloak, let's take into consideration, what you would need to do:

1. At least 100 URL's to play around with - Keep in mind that it's better to use dummy URL's because you don't want your mother URL banned or reported. 100 URL's to play with means you should have an arsenal of at least 100 URL's for the keywords that you are targeting. When one goes down, you still have 99 more in the index, while ‘dummy URL's’ refers to creating ‘cloaked only’ URL's that point to your main URL.

2. Multiple IP's - I don't use more than 3-5 domains per IP. IP's are cheap, don't pack all of your domains on one IP, otherwise you'll get caught a lot faster than you think.

3. Don't submit directly to Google - I've found that when I don’t submit directly into Google, even though it may take a bit more time than usual to get indexed properly, the sites almost never get banned. They'll just be removed from the index from that month, which means you can just list them in a different engine again, without worrying about the blacklist. I think the reason for this is because it is not directly submitted to Google, so you don't exactly have to follow their guidelines, therefore you cannot be penalized for it.

4. Put keywords and paragraphs of your cloaked pages inside the index of the main cloaked URL to fool competitors into thinking there is no cloaked pages but just a keyword and content saturated website. They'll probably try and out-do you for a few months before they catch on. But that’s well worth the time.

End results: I've been successfully cloaking pages since 1997-98'ish. I've had loads of URL's banned by jealous or pissed off competitors, but I'm still doing it, because even though it's tough at times, it's WELL worth it. As long as you don't get greedy with the keywords, you'll stay under the radar for a while longer than normal.

Depending on the industry you are cloaking for, you will make a lot of money if done properly. Sites of mine that were made years ago, are still on top spots, and still making a lot of money. Good luck!

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More